Current social technologies massively get involved in the parts of assisting organisations to create their values in any possible aspect (e.g. public/private businesses, customers’ relations, communities). Some of the organisational values that applied Enterprise 2.0 has already been discussed in my previous post. For this post, I intend to focus on the social sectors (nonprofit organisations/foundations) as to look further within the scope of the values’ creation. According to the McKinsey Global Institute’s 2012 report, although there are differences in the operations and goals between the private sector companies and the social sectors, both of them still gain benefits in applying the social technologies. Based on the social sector’s value levers from following report, I decide to use ‘Execute mission’ among the functional areas and discuss on how it may or is being applied to my chosen organisation, ‘CUE Art Foundation’.
CUE Art Foundation (CUE) is a charitable organization under the 501(c) organisations in which it located in the 501(c)3 type based on its educational purposes. The foundation has been established since 2003 with having the aims of building a meaningful art community to both artists and audiences. It provides the set of programs (e.g. exhibitions, development programs) to support all ages of artists as preparing them for their fields’ careers and offering educational opportunities.
CUE has already adopted several social technologies (e.g. Facebook, Twitter, Tumblr and Vimeo) to expand its channel to the online public communities. To point out on how the ‘value’ might be or has been created for the foundation from using these technologies, my selected function area (Execute mission) can be discussed in details along with its levers as follows:
Educate the public
By giving importance to the art’s community, CUE keeps informing its events and missions through its official website as well as its social media channels (Facebook and Twitter). Each of its local events allows the artists and those who interest in art to participate and contribute for knowledge sharing to particular event topics. From this, some useful discussions about art context are limited within the offline space and not be recognized by its online communities and the public. To extend the use of its current social technologies, the CUE foundation might consider about setting up its online art forums in both Facebook group and its website. So those who has passion in art can be able join and share their artwork, opinions or any creative tips/techniques like Deviantart as educating the communities and indirectly supporting the foundation to reach its main goals. This also caused the change in the art community where all artists can learn from each other and give their supports to strengthen their communities.
CUE has effectively used the social technologies to minimize its cost in promoting its upcoming events/exhibitions. With around 4000 connections from the social media site such Twitter, any news or updates from CUE can be possibly done in short amount of time and able to reach wider groups of audiences and supporters. Based on the following amount numbers of the online communities that CUE has engaged to, this creates opportunities for the foundation as getting to know people or groups who share the common interests. From this, CUE can save its time to find the supporters via traditional way(e.g. emails, phone calls) and ask for its supports right away. Requesting art contents and borrowing equipments for the exhibitions are counted as examples that demonstrate on how this foundation successfully applies the social technologies and gain benefits from them.
Social sectors have high potentials to cause positive impacts to the societies from the implementation of Enterprise 2.0. They are not only covered the improvement for the quality of life through education/knowledge sharing, but also build the better communities through all types of help supports with the use of the available technologies.